讨论一下关于 Minecraft 商业用途的促销环节

Wolverine

Hello!
大家好

We’re adding a new section to our Commercial Usage Guidelines. It relates to promotions within Minecraft, and will mostly affect advertising agencies and corporations.
我们在 Minecraft 的商业使用指南条目里面新加入了一条规则。关于 Minecraft 的促销环节，并且会主要影响到广告公司和各大企业。

Considering it’s such a hot topic right now, it’s worth mentioning that these changes won’t affect the usual server and video monetisation. This is a completely unrelated thing.
考虑到这是一个非常热门的话题，我们宣布这些改变不会影响大部分的服务器以及盈利影片。因为这是一个完全无关的事情。

Anyway, back on topic: the number of Minecraft players has grown massively over the past few years. In fact, it’s now so big that Minecraft has become a viable place for companies to advertise unrelated products or for organizations to promote their causes.
回到主题：近几年 Minecraft 的玩家数目正在大幅度地上升。事实上，Minecraft 的知名度已经扩大到足以让企业和组织去宣传他们的产品和推广自己的产业的地方。

We want to empower our community to make money from their creativity, but we’re not happy when the selling of an unrelated product becomes the purpose of a Minecraft mod or server.
因此我们给予了我们的社区通过自己的创造力去赚钱的权利，但是如果制作 Minecraft MODS 和 建设服务器的目的就是为了销售一个不相关产品我们会为此感到伤心。

That doesn’t feel right, or more importantly, fun. The new rules are an attempt to stop these things from happening. You can read the new rules in the section of the Guidelines called Building Promotions with Minecraft, but here’s a quick breakdown for convenience.
这是不对的，也是不好玩的。新规则的目的就是去尝试停止这些事情的发生。你可以在指南里的 Mnecraft 促销部分阅读新规则。下面是新规则的一小部分。

If you are an ad agency, corporation, non-profit, or politician, you can’t do these kinds of things or hire someone to do them:
如果你是一个广告代理，企业，非营利，或政治家，你不可以做或者请人替你做下面的事情。

• Build a Minecraft mod or server that promotes unrelated products in playable form; e.g., if you are a restaurant chain, you can’t market your restaurant by releasing a mod that includes your restaurant built out of Minecraft blocks.
• 制作一个 mod 或服务器推广不相关的产品。例如：如果你们是连锁餐厅，你不可以运用 mod 来推销你的餐厅
  

• Build a Minecraft map or mod that markets a movie or TV show; e.g., if you’re a movie studio, you can’t make a map that uses Minecraft blocks to build out the fictional world of the movie or its characters, and you can’t make an official movie trailer out of gameplay footage from that map or mod.
• 建造地图和MOD去推销你的电影或电视剧。例如：如果你是一个制作电影的工作室，你不可以制作一个地图来宣传你们电影的虚构世界或者电影里面的虚构人物，你也同样不可以在地图和MOD的游戏画面制作一个电影预告片。
  

• It’s worth mentioning that fans of a particular restaurant, movie, or some other thing are still free to build things in Minecraft that represent or celebrate it so long as the goal or focus is not to promote or sell that stuff. The new rules only apply to companies or organisations that are using Minecraft to sell their products or promote their causes.
• 如果你是某一间餐厅，电影，或者其他运用 Minecraft 来表达庆祝但不会用来推广或销售产品的粉丝。所有新规则只适用于使用 Minecraft 来销售和推广他们产品的企业或组织
  

And that’s it! Hope that all makes sense.
这就是全部了，希望你们可以理解。

Owen - @bopogamel
来自欧文

原文：http://mojang.com/2016/05/lets-talk-promotions-in-minecraft/